Mini Models

January 26, 2017

My little girl, Olive Jean, has been modelling Alex&Ant for 5+ years. She’s no trained model, just a blogger’s daughter and pretty cute to boot. Olive’s 6th birthday was earlier this month so I thought it fitting to put together some pics from over the years. A retrospective if you like! Yes, it’s self-indulgent….but dressed in Alex&Ant, how can I resist?

Beach collage Baby Mooz


6 collage

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Wednesday, October 8th, 2014

Clementine Collage

Where were you born and what is your heritage?  That is, where are your Mum & Dad from?

I was born at Mona Vale hospital (on Sydney’s Northern Beaches), as was my sister, two brothers and Mama! Dad is from country New South Wales

What would you like to do when you grow up?

To stop dribbling

What is your favourite animal?

At the moment, it’s Sophie the Giraffe

Do you have a pet? What’s its name? If not, what would you call your pet if you had one?

We have a cat named Indi Boo Boo

What is your favourite school holiday activity?

Walking in the pram, bath-time and laughing with my family

Who is your hero?

My Mum (of course!)

What is your favourite song?

Oh My Darling Clementine

What is your favourite movie?

My eyes don’t focus too well on screens, as yet!

What is your favourite colour?

I look good in floral

What is your favourite food?


What is your favourite sport?

Kicking on my mat in the sun, without a nappy

What’s your nickname?

Clem or Tinee

What cities would you love to visit?

Siem Reap, Vancouver & Paris, but there’s plenty of time for that!

Describe ALEX&ANT in your own words, why do you enjoy wearing it?  Do you have a favourite piece?

Alex & Ant is fun & colourful.. .We love our ice cream onesie & our snakeskin boots! This summer I’ll be sporting a pair of embroiderie anglaise bloomers and matching hat!

Posted in Life in the Alex&Ant Family, Mini Models, NEW Season Snippets | Comments Off on Baby Clementine



Sunday, February 16th, 2014

Winter blues

Oh my goodness, look at all of this divine prettiness! We know that Winter can bring on the blues, so we think these beautiful pieces are the perfect tonic. Whether you love our classic combinations of lace or tulle and jersey, or the fun and frivolity of top-to-toe bows, there is something for every personality in this AW 14 collection. The pieces pictured here come from our ‘About A Girl’ range and they are unashamedly charming.

On the collection as a whole from Caterina Samaha, Design Director –

“I wanted to create a stylish collection that while chic, is as comfy as we all yearn to be in winter – cosy, relaxed and able to play. While I do take some inspiration from the trends happening overseas and in fashion generally, I always put the comfort and practicality of being a child first. I know from first-hand experience that if they can’t climb a tree or jump on a trampoline in my garments, they won’t get worn! Nothing makes me happier than hearing my children laughing and playing happily, that’s what kids should do, and ALEX&ANT is designed with that in mind.

I love our applique detailed baby rompers, we do them every season and always add new designs, but I’m aware they’ve become quite iconic – people purchase them season after season owing to the comfort, great quality and cuteness. We’re so fortunate to have this following.

The ‘About a Girl’ range is very special – lots of frills, bows, lace and pretty pinks. Girly girls will love it. Then there’s ‘Come As You Are’ which features a beautiful floral fabric, some very interesting garment shapes and a yummy palette of pink, white, black and grey. ‘Soldier of Love’ has also been well received, employing camouflage print, rosy reds, khaki, white and special details such as sparkles and braids. We love our sparkly mouse shoes and fur lined mouse booties for the baby girls – they too are completely adorable. I really can’t choose a favourite piece, I’ll let customers do that for me!

Mostly what I love about this job is to see the delight on the faces of the retailers and mums who have become ALEX&ANT enthusiasts. There is so much joy in what we do.”

Winter blues 2

Posted in Mini Models, NEW Season Snippets | Comments Off on Chase the blues away


Thursday, January 9th, 2014

Georgie & Alex

Welcome to our next instalment of Mini Models where we talk to our pint sized models about their busy lives. Georgie is a bestie to Alexandra, the label’s namesake and face of Alex&Ant (see our post on Alexandra). Georgie’s sun kissed hair and smattering of freckles gives her an iconic Australian look, and we adore her perfect smile.

Where were you born and what is your heritage? That is, where are your Mum & Dad from?

Melbourne, Australia

What would you like to do when you grow up?

I’d like to be a gymnast & a famous model

What is your favourite animal?

A dog

What is your favourite school holiday activity?

Spending time with friends and family

Who is your hero?

Caterina (Alex & Ant founder and Creative Director) and Autumn Miller

What is your favourite song?

Best Song Ever

What is your favourite movie?

One Direction, This Is Us

What is your favourite colour?


What is your favourite food?


What is your favourite sport?


What country would you love to visit?


Describe ALEX&ANT in your own words, why do you enjoy wearing it?  Do you have a favourite piece?

Girly & fashionable – it makes me feel special.  I love the Alex&Ant dresses, especially.

Georgie winner

Thank you, Georgie. We all think the world of Caterina. Perhaps on our next shoot we can capture some of your champion gymnast ability – that would be so fun!

Enjoy ~

Fleur xo

Posted in Life in the Alex&Ant Family, Mini Models | Comments Off on Georgie



Tuesday, November 5th, 2013


We thought it would be lovely to talk to our pint sized models about their busy lives.  As the daughter of our designer, Alexandra has been there from the very beginning and delighted us for years. Her photos have become iconic images of the Alex&Ant brand and we’ve watched Alexandra grow into a charming young lady.

Where were you born and what is your heritage?  That is, where are your Mum & Dad from?

My Mum is from Italy & my Dad is Australian.

What would you like to do when you grow up?

I’d like to be a famous netball player.

What is your favourite animal?

Dogs and puppys, I’m their biggest fan!!!

Do you have a pet? What’s its name? If not, what would you call your pet if you had one?

I have a pet and his name is Devil. He is the cutest black Labrador and I love him so much!!

What is your favourite school holiday activity?


Who is your hero?

Taylor Swift

What is your favourite song?

I have a lot but I really like the song ‘Party in the U.S.A’.

What is your favourite movie?

I like LOL.

What is your favourite colour?

Hot Pink & Purple

What is your favourite food?


What is your favourite sport?


What’s your nickname?

Ally, Al Pal, Ally Bear and Sissy

What is your lucky number?

3 & 13

What cities would you love to visit?

New York and Paris

Describe ALEX&ANT in your own words, why do you enjoy wearing it?  Do you have a favourite piece?

I love ALEX&ANT because it has a lot of things that I love and it is makes me feel happy when I model and when I wear it.

Thank you, Alexandra. With an Italian Mum I’m so surprised that your favourite food is lollies! Too cute. Oh, and I’m with you on the lucky number 13, I was born on Friday the 13th so I can’t afford to be superstitious…spooky.

Enjoy ~


Posted in Life in the Alex&Ant Family, Mini Models | Comments Off on Alexandra



Friday, October 29th, 2010

We’ve never been big on Halloween in our house, but the novelty hasn’t escaped our son Zac (4.5 yrs) so we’re getting in the mood.  It’s so much fun once you decide to run with it!  Still, I wasn’t prepared to bake with pumpkin so carrot will have to do.  I’ve been wanting to try this Bill Granger (who else?) recipe for a while and it’s very possibly the best carrot cake I’ve ever consumed. To give it a Halloween theme I simply looked up the Martha Stewart website (again, who else?!) and there it was – caramel cobwebs!  Not as difficult as they may first appear in writing.

Carrot Cake

200g plain flour

3 teaspoons baking powder

1 teaspoon ground cinnamon

200g grated carrot

250g soft brown sugar

3 eggs

250ml (1 cup) light-flavoured oil such as sunflower

100g sultanas

100g chopped walnuts (I did mine with a hand blender kit so the kids didn’t get chunks of walnut)

zest of one orange

Cream Cheese Frosting

250g (one packet) of cream cheese, softened

30g unsalted butter

1 teaspoon vanilla extract

125g (1 cup) icing sugar, sifted

Caramel Cobwebs

Unsalted butter, to spread on the baking paper

125g (I cup) sugar

Martha adds a licorice spider garnish but I added mine with a bit of photo wizardry!

Preheat the oven to 170 degrees and lightly grease & line a 24cm springform cake tin.

Sift the flour, baking powder and cinnamon into a large bowl and stir in the carrot (I grated mine straight into the bowl).  Make a well in the centre.

Whisk the sugar and eggs in another bowl (or your Kitchenaid bowl) and slowly whisk in the oil.  Pour into the well in the dry ingredients and mix until just combined.  Fold in the sultanas, walnuts and orange zest.

Pour into the tin and bake for approx 1 hour or until a skewer poked into the centre comes out clean. My cake was ready after 45 mins so make sure you check at intervals.  Leave in the tin for 5 mins before turning onto a wire rack to cool.

To make the cream cheese frosting, beat the cream cheese, butter and vanilla until smooth.  Gradually add the icing sugar and beat until smooth.  Spread over the cooled cake.

To make the cobwebs, lightly butter two large sheets of parchment paper and set aside.  Prepare a large ice water bath and set aside (in a large lasagne dish worked best).

Pour 3 tablespoons of water into a medium heavy-bottom saucepan and add the sugar.  Cook over medium-high heat, stirring occasionally, untilt he sugar is dissolved and the syrup is clear.  Continue to cook, without stirring, until the syrup comes to a boil.  Wash down the sides of the pan with a wet pastry brush two or three times during the process, to prevent crystals from forming.  Let the syrup boil, gently swirling the pan occasionally, until it’s amber in colour (medium amber).

Immediately remove from the heat and set the pan into the ice water bath to stop the cooking.

Working quickly, drizzle caramel with a spoon onto the buttered parchment, forming something resembling a cobweb.  It takes a few to get them looking realistic!  If the syrup is thin and runs too quickly, let it cool a few seconds longer.  Alternatively, if the syrup is thick and hard to work with, reheat it gently.  Let stand until cooled and hardened.  Place on the cake!

Zac just happened to put his ‘bat’ pyjamas on, so I couldn’t have planned the photos any better.  The cake got the two thumbs-up from everyone and I was so impressed with the textures.  Success! Ha, ha, haaaaa.

Posted in Mini Models | Comments Off on Feed Me Friday~Spiderweb Cake



Friday, September 10th, 2010

I’m sitting here watching ‘Food Safari’ and the lovely Maeve is immersed in Egyptian cuisine. I’ve always preferred eating with with bread instead of cutlery…alas, I’m the offspring of a New Zealander & an Australian of English decent, so I have no traditional dishes to share (with any merit). Now Luke Nguyen is preparing an amazing Pomelo salad with fresh mud crab and dried shrimp. I shouldn’t watch SBS when all I have to offer is a simple lasagne!

Still, this is the perfect dish for Spring. It’s prepared without bechamel sauce so it tastes really fresh and light for a meal that is normally quite heavy. You MUST use fresh lasagne sheets or please cook another dish. Once you’ve tried fresh you’ll never buy dried again, no matter how authentic the brand. ‘Latina Fresh’ make fresh sheets and they’re stored in the fridge section of your local supermarket.

3 x 400g tins chopped tomatoes

500g cherry tomatoes

3 garlic cloves, crushed

2 tablespoons olive oil

sea salt

600g fresh lasagne

12 thick slices top-quality leg ham

750g (3 cups) fresh ricotta

450g fresh buffalo mozzarella or baby (bocconcini), torn or sliced

100g parmesan cheese, grated

fresh pepper

extra olive oil & basil leaves to serve

Preheat the oven to 180 degrees.

Empty the tins of tomatoes into a saucepan with the cherry tomatoes and bring to the boil. Reduce the heat to low and simmer 25-30mins. Add the garlic, olive oil and a generous pinch of salt, then cook another minute.

Cut the lasagne sheets to fit a 25 x 35cm dish (10 x 14inch) ovenproof dish. Lightly grease the dish with olive oil and spread with 3 tablespoons of the tomato sauce (it doesn’t look like much). Top with the lasagne sheet(s) and then approx one eighth of  the sauce. Tear and scatter an eighth each of the ham, ricotta and mozzarella over the sauce. Repeat the layers until the pasta, sauce, ham and cheese have been used. Sprinkle parmesan, salt & pepper over the top and drizzle with the extra olive oil.

Cover the lasagne with foil and bake for 20 mins. Remove the foil and bake for another 20 mins or until brown. Scatter with basil leaves to serve.

A Pinot from NZ would go well with this dish. Now, there’s a reference to my heritage! Enjoy~love Fleur

Posted in Mini Models | Comments Off on Feed Me Friday~Ham Lasagne



Saturday, August 14th, 2010

When I was young, apart from Barbie I was right into Strawberry Shortcake.  Part of the debut collection was also Blueberry Muffin, her blue-haired friend.  What many of you may not know that Strawberry Shortcake’s nemesis was named ‘Perculiar Purple Pie Man’ and he was far too scary for most parents to purchase!  I’m not sure what I did to persuade my Mom, but he was a part of my collection in addition to his female side-kick, Sour Grapes, and the whole collection of dolls may still be in Mom’s garage (waiting for me to sort out).  I wonder if they still smell sickly sweet!  Although NOT sickly sweet, this pie pays (a strange?) homage to my childhood toys.  Mom, I promise when I’m in Perth in November I’ll go through all of my things before Olive outgrows them!  AND I’ll cook you this pie if blueberries are on special.  NB: it takes 4 punnets of blueberries which can make it an expensive dish if they’re at full price ($7-$9).

Blueberry Pie


500g plain flour

60g icing sugar

pinch of sea salt

360g unsalted butter

130ml sour cream



500g blueberries

115g castor sugar

1 teaspoon grated lemon zest

1 tablespoon lemon juice

2 tablespoons cornflour

2 medium egg yolks, lightly beaten

2 tablespoon white, demerara or raw sugar to sprinkle

to serve~

pouring custard or double cream

To make the pastry, sift the flour, icing sugar and salt into the bowl of a food processor.  Pulse a few times to combine then add the butter and pulse until the mixture resembles coarse breadcrumbs.  Add the sour cream and pulse until a dough ball forms.  Of course, you can do all of this by hand if you prefer.  Divide the dough in half, shape into balls and wrap each in plastic wrap.  Refrigerate for 30 mins before using.

Preheat the oven to 200 degrees.  Unwrap one pastry ball and roll out on a lightly floured surface to a 4mm thick round.  Use to line a 23cm pie tin, lightly pressing the pastry into the corners, then trim the edge (leave a 2-3cm overhang as the pastry will shrink).  Tip:  use your rolling pin to carefully lift the pastry into the pie tin.  Roll out the other pastry ball to a similar round and place on a board, cover with plastic wrap and place in the fridge until needed.  Meanwhile, place the pie tin lined with pastry in the freezer for at least 15 mins.

For the filling, toss the blueberries with the castor sugar, lemon zest, lemon juice and cornflour.  Scatter evenly on the pastry base.  Brush the rim of the pastry case with egg yolk, then lay the pastry round (from the fridge) on top to cover the pie.  Trim and press the pastry edges together firmly to seal, then crimp the rim with a fork dipped in flour.

Brush the top with egg yolk, sprinkle with sugar and make 5 small incisions in the lid.  Stand the pie tin on a baking tray and bake for 15mins, then reduce the heat to 170 degrees  and bake for a further 35mins or until golden.  Allow to cool before serving.

As you can see, I’m no baker but anyone can get away with a ‘rustic’ version of a pie!  Love Fleur X

Posted in Mini Models | Comments Off on Savour it Saturday~Blueberry Pie



Sunday, May 30th, 2010

Yes, it’s getting later every week….who’s idea was it  to design our blog around certain days of the week?  Oh, it was mine. I thought this structure would afford me some discipline and routine in the scheme of a week raising two precious children and running a household.  Never mind, there appears to be only one follower who catches me out (you know who you are, Fiona!) and I’m not sure how on earth she knows what day it is when her Bella is still breastfeeding 3 times per night, she has another bubba under 2 AND she’s gone back to work!!!  Rather than give you the recipe I mentioned earlier in the week – our oat & chocolate cookies – I want to offer Fiona and all of the other stretched Mum’s out there, the best replacement take-away meal. It literally takes around 10 minutes to prepare, it’s absolutely delicious and the whole family will enjoy it, I promise.  This recipe will also only cost a few dollars since most households have the sauces already on hand.

Stir-fried rice noodles with chicken & (snake) beans

450g flat or rice noodles (most supermarkets carry “rice stick” noodles in their Asian aisle)

2 tablespoons mild-flavoured oil such as sunflower

600g chicken mince

2 garlic cloves, crushed

200g snake or green beans, topped & cut into 2cm lengths (small for the little’uns)

60ml sweet chilli sauce

50ml fish sauce

60ml dark soy sauce

60ml light soy sauce

1 tablespoon sugar

handful of Thai basil or standard basil leaves

Prepare the flat rice noodles according to the packet instructions. Normally this is boiling them for 6-8 mins.

Prep the sauce – combine all of the sauces and sugar in a bowl.

Place a wok or frying pan over a high heat and add the oil. Brown the chicken mince, stirring frequently, then add the garlic and beans. Cook, stirring for 2 minutes.

Add the sauce & sugar mixture and stir well. Add the prepared rice noodles and toss to combine.

Remove from the heat, stir through the basil and serve in bowls. For some great kiddie fun, serve in noodle boxes with chopsticks.

Love Fleur x

Posted in Mini Models | Comments Off on Savour it Sunday!

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Resident Stylist

January 26, 2017


Balloons. I’m amazed at how sophisticated they’ve become since I was a child.  I’m particularly in love with the confetti filled and tasseled ranges from Poppies For Grace  They really have moved into the adult domain which is glorious given we often need a lift!  Do yourself a favour and check out their instagram page @poppiesforgrace, it will make you smile.

Balloons are the ultimate symbol of celebration, some significant and some just for the fun of it.  There are mass releases of balloons to mark the loss of loved ones and balloons to welcome babies to the world.  Most of us have gazed into the sky upon the release of one into the aether, pausing to wonder where it may travel and watching until it’s a tiny speck on the horizon.

The Alex & Ant balloon print is faded and ethereal to express that sense of drifting and playfulness.  The cotton voile fabric has a beautiful drape and we’ve created garment shapes that billow and fold in the breeze; think harem pants, layered skirts, tiered dresses, ruffled rompers and blousey tops.  These gorgeous garments are available in three colours – Sky Blue, Sunset and Moonshadow.  Enjoy some of the highlights of the photo shoot. 


We’ve all met a hairdresser with a questionable hairstyle, an architect who never finds the time to design their own home, etc… Well, I’m an interior designer who struggles to find the time and dollars to create a beautiful interior. It’s a very drawn-out process when you have other, more important clients. This year I want to focus on the bedrooms and I’ve kicked off with our own Master. 

Like everyone, I see random items that I fall in love with and must buy.  They’re not necessarily part of a bigger picture so when you’re revamping a room there are usually odd pieces to incorporate from all your years of living!  Don’t ever feel that everything must look new and styled like the pages of a magazine. I promise that there is always a way to celebrate the pre-loved. I have some mid-century Parker drawers that are pretty cool (and I can’t afford to replace as yet), plus a large mirror my husband expended major effort in transporting from Bali.  Our bedside tables and bed (a King) are oversized for the room as they were purchased for our much larger bedroom in Perth. And my treasured Harry Bertoia Diamond chair has never really found its rightful place in this beach house in Avalon, NSW. There are always challenges and compromises.

I’ve started the journey with a wall colour that I bought months ago, Dulux Rainmaker. The tin of paint has sat in our garage for many weeks until my husband was ready to get on the brushes. Meanwhile I’d purchased another beautiful print from Blacklist for our 10th wedding anniversary. The random purchase amongst it all was the Gorman bedlinen that went on sale and motivated me to hit “add to cart” late one night.  I knew that the palm fronds print and soft blue was a safe bet for our Modernist/Ocean inspired genre, but I’m not a huge fan of yellow (on the reverse of the doona cover & pillows). Now I’ve totally embraced the yellow and uncovered pieces from all sorts of different stores to pull the look together. I even found an amazing real bamboo wallpaper, but I decided that was taking it too far!

Of course, the process isn’t this looooooong if you employ a designer. A designer has the resource library and training to see what you may not see. If you like what you see and read here, please get in touch. Below are a couple of methods to present a mood board and a sneak peak of the work in progress! Stay tuned for the room reveal in the coming weeks.

0410 888 521


Lunar Collage

Well, isn’t it just a “marvellous night for a moondance”, it’s Lunar New Year! Happy Year of the Sheep (ram or goat). People born in the year of the Sheep are said to be creative, charming, intelligent and have a great sense of expression. They are extremely gentle and caring. That’s you if you were born in 1919, 1931, 1943, 1955, 1967, 1979, 1991, 2003, 2015.

Surely our Design Director was born in one of these years! Still more beautiful garments from our ‘Dancing with the Stars’ collection feature the magical moon (no sheep, but counting them is welcomed).  I thought the scrunched paper texture in the background resembled the crater surface…who’s with me? There’s really no need for special effects, the designs speak for themselves in their pureness of design, charm & colour. Calming and subtle, but always with a smattering of theatre, you’ll be over the moon for this collection.

Continue the planetary theme in your child’s bedroom with decor from Smurk (Astronaut duvet cover), Pop Factory (Ticket to the Moon artwork and pillowcase) and Donna Wilson (knit cushion).

Enjoy ~

F xoxo

Moon Collage

“The moon is a loyal companion.  It never leaves. It’s always there, watching, steadfast, knowing us in our light and dark moments, changing forever just as we do. Every day it’s a different version of itself. Sometimes weak and wan, sometimes strong and full of light. The moon understands what it means to be human.”

~ Tahereh Mafi

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Playing Favourites

January 26, 2017


Sunday, January 13th, 2013

Happy New Year to all of our wonderful Alex & Ant fans, we trust 2013 will bring you great joy.  My beautiful friend, Joy, made this for Christmas (refer picture of baby Liam!) and I made this garland with my lovely Mum in the days leading up.  Congratulations to our Facebook competition winners who also crafted something special for Christmas, but nothing quite beats a bouncing baby boy, now does it?!

Liam (aka “Sox” as nicknamed by his older brother) is photographed here wearing some super cute Alex & Ant striped shorts.  He loves the camera and is just starting to smile, much to the delight of his parents. If I can interest you at all in the garland, the lovely jute ‘lace’ is available here.  The felt pom poms were purchased at Spotlight and the fabrics were from my own stash.

If you’ve followed this blog for a while you’ll know that Alex & Ant is lovingly and ethically manufactured in Bali.  Liam’s parents Joy and Marc also happen to design a fashion label in Bali, it goes by the name of Buddha Wear.  To celebrate this beautiful connection, head on over to Buddha Wear on Facebook and “like” to find out the details of a special offer exclusive to this ‘yummy mummy’ readership.  Make sure you mention that Alex&Ant sent you.

Enjoy ~ Fleur x

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Sunday, October 21st, 2012

The butterfly is a symbol of beauty: the beauty of symmetry, pattern, colour and shape.

The Greeks likened the butterfly’s constant flitting from flower to flower to the restlessness of the mind: constantly changing from subject to subject.  The Greek word for butterfly is “psyche” from which we derive “psychology” – the study of the mind.  Amazing, huh?

Of course, there is also the change from caterpillar to the chrysalis and emergence as a butterfly which has to be one of the most significant changes in the animal world.  Many believe that this symbolises change in the course of one’s life, personality or way of thinking….a resurrection, transformation, celebration.

At Alex&Ant, the Butterfly singlet has been a part of our collection since day one and will be for evermore.  It is pure, delicate (but still practical!) and timeless.  In these images my daughter flits from front yard to back, bike to trampoline to swing, sandwich to icy pole.  You won’t believe it, but at one stage there was a butterfly dancing around our garden with us.  Sadly, it was too difficult to capture with my camera.

Lo, the bright train their radiant wings unfold!

With silver fringed, and freckled o’er with gold:

On the gay bosom of some fragrant flower

They idly fluttering, live their little hour;

Their life all pleasure, and their task all play,

All spring their age, and sunshine all their day.


Posted in Playing Favourites | Comments Off on Flights of Fancy



Tuesday, March 22nd, 2011

It’s always a stress…what to buy for a birthday gift. My son is about to turn 5 so I thought I’d share with you some of my all-time favourite stores to find that something special because there’s always a party invitation on the fridge! It’s all about boys as I know a lot of you have difficulty finding amazing stuff for the little men in your lives. I hope you enjoy this insight into the things I truly love to give.


There are so many wonderful bits & pieces on this site, I browse for the sheer joy of it. Now you may think it’s quite girly and I’d have to agree, BUT there are lots gorgeous things for your boyish boy if you spend some time looking.

Peanut Gallery

This store has a huge collection of all the best brands such as Plan Toys, Le Toy Van, Voila, Janod & Haba. I’m a sucker for a wooden toy or something to do with craft – Djeco designs the most incredibly creative art projects & stickers and their website is such fun. The stickers alone made a fabulous gift for an inexpensive gesture. Peanut Gallery stocks the most comprehensive range of Djeco I’ve ever seen on-line.

  1. Djeco Origami Paper Planes, $13.95 from Peanut Gallery
  2. Johnny Joe’s Colouring Postcards in gift box, $9.95 from Lark
  3. Retro Toy Caravan circa 1973 (the year I was born!), $25.00 from Lark
  4. Vintage Caravan greeting card, $5.95 from Lark
  5. Happy Camper melamine plate, $12.95 from Lark
  6. Djeco Wooden Robots Magnetic Puzzle, $34.95 from Peanut Gallery
  7. Happy Camper melamine cup, $9.50 from Lark
  8. Dumpling Dynasty Explorer Kit, $32.00 from Lark
  9. The Wild Bunch paper animals, $14.95 from Lark
  10. Kapok Creatures Card – Leroy the Lion, $5.00 from Lark
  11. Animalz Lion, $9.95 from Peanut Gallery
  12. Twiglet Sleepy Lion cushion, $49.00 from Lark

Got a super cool kid to buy for? Look no further than Kido Store online or instore at 159 Clovelly Road, Clovelly NSW. I’ve never seen so many covetable bits & pieces in the one place. Don’t forget I come from an interior design background so I love the classics & quirky pieces available here!

Love Mae

Finally, I couldn’t resist the new wall decals on offer from Love Mae . The pirate ship scene would have my son busy for hours and they really do peel easily off the wall to stick over and over again. I have a set of birds and they’ve survived a house move and several room changes.

Oh, and if you haven’t read any of Oliver Jeffers books, you MUST. The stories and illustrations will captivate both you and the recipient. A truly talented artist…

  1. Donna Wilson Fox, Blue cushion, $135.00 from Kido
  2. OCG Steamliner wall hook, $65.00 from Kido
  3. Miller Goodman PlayShapes, 74 wooden geometric shapes, $180.00 from Kido
  4. Donna Wilson Make Your Own Monster Kit, $35.00 from Kido
  5. The Incredible Book Eating Boy by Oliver Jeffers, $24.95 from Kido or good book stores
  6. The Usborne Book of Doodling & Colouring, $24.95 from Kido or good book stores
  7. Bobo Choses School Bag, Camera, $66.00 from Kido
  8. Little Nutty Helmet, Silver Fly, $99.00 from Kido
  9. Love Mae adhesive fabric stickers, Pirate Ship, $105.00 from Love Mae Etsy store
  10. Love Mae adhesive fabric stickers, Faraway Circus, $105.00 from Love Mae Etsy store


Love Fleur x

Posted in Playing Favourites | Comments Off on Playing Favourites ~ Boys Toys



Tuesday, February 1st, 2011

My close girlfriend from Perth and myself met up in Bali last week, for a little R&R before school starts. I love the textures, the food, the colours, the contrasts and the climate. It was the ultimate ‘Pamper Mom’ holiday and the highlight was a facial and massage overlooking the ocean from our cliff-hugging treatment room at the Karma Kandara. I think my photos speak for themselves…

If anyone wants some venue or villa recommendations, don’t hesitate to drop me a line.

Fleur X

Posted in Playing Favourites | Comments Off on A little break…



Thursday, November 11th, 2010

Welcome to a new post about things that inspire us here, at ALEX&ANT.  We thought you might like some insider knowledge as to our favourite things, to assist you in culling your list.  It may be that we’re planning a birthday party (Olive, #2 in 2 days) and we’ve found some fabulous online/bricks & mortar stores, party ideas blogs, books for recipes etc…that might be exactly what you’re looking out for too.  We’re also hoping that guest bloggers will share their snippets with us, so we can offer a very stylish, go-to resource for all the things Mums have to do in this life (and do as though we’ve had hired help).  It could mean that we turn a task from a headache into an absolute pleasure!

So about that party…

If you simply cannot do it yourself, I’d suggest the only reference you need is Paper.Scissors.Cake and you needn’t read on!  At my house I’m planning a simple ‘under/by the sea’ theme because we live very close to the beach.  Disney isn’t my style (The Little Mermaid) so I’m making it all about the colours & textures of the sea.

To start my research I googled the theme + “Donna Hay” to discover Donna Hay Kids featured a party to the same effect in the 2005 annual.  Yes, I had to have it, so it was onto ebay to source the issue.  Having won it, I was really pleased with the recipes and some of the styling ideas.  It is well worth trying to buy the series if you haven’t bought them each year.  Whilst trawling the internet I also discovered a few fabulous dedicated party blogs that you should bookmark for such an occasion:

Hip Hip Hooray

Sara’s Party Perfect

Amy Atlas Events

hello naomi

Joy & Me

Oh Happy Day

Full of inspiration but not rich in party funds, I decided my money was best spent on lovely food, fabulous take-home treat bags and DIY decorations.  I would usually contact Nathalie from Imprintables for her hand-made invitations – and there is a STUNNING ‘Under the Sea’ design, but I compromised this year and purchased a pad of invites.  Invite With Style and Style Me Gorgeous should also be on your list.

It’s easy to see why people spend a fortune on gorgeous paper lanterns and bunting etc…especially if you’re browsing on Etsy (the best store by far is Pretty Swell), however I’ve discovered it’s very easy to string a few ideas together yourself – excuse the pun.  Spotlight is the best starting point and my money was spent on twine, ribbons and good old-fashioned crepe paper.  My advice is to stick to a strict 2 or 3 colour theme to present the illusion of calm & control.  Spotlight have some very inexpensive rolls of ribbon (rather than shopping by the metre), but there isn’t much length to play with.  Here is some of my work in progress…feel free to borrow some ideas!

To start shopping for all of the trimmings such as paper plates, napkins, treats bags and treats (not necessarily lollies) etc..try these stores:

Lovely Little Parties

Details Details!

Lark Handmade

Complete Party Boxes

And well, you’ve have to wait until next week to see the fruits of my labour.  Perhaps I’ll get the birthday cake on Friday’s ‘Feed Me’ but please don’t hold me to it!

Love Fleur X

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January 26, 2017


Sunday, October 26th, 2014

Freckles is a beautiful kids store located in Avalon on the northern beaches of NSW, where this blogger (me) happens to live.  I had nothing to do with the store picking up Alex & Ant as a label, so it was pretty exciting to see so much of the Summer range on display as I walked the kids to school one day!  Elyse and her team fill this store with quality labels and fantastic gift items, the stock is ever changing and the windows always look gorgeous.  The special Alex & Ant window featured our Megan Hess poster-size colouring-in design and a wonderful pegged clothes line of Summer pieces.  Inside the racks were full with our love-heart, ice-cream and watercolour prints, coloured pom poms and tassels, boys stripes and shark print and lots of baby onesies folded around the shelves.  There were a few baby dolls dressed up too!  The collection has raced out the doors, so this is why I’m writing in the past tense….

Stay up to date with the store at

Thank you Freckles For Kids, your support is heartwarming xoxo


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Friday, May 17th, 2013

Welcome Olivia from online store Armada Collections, a wonderful supporter of local children’s fashion and Alex&Ant.  We’re so thrilled to introduce their store to our readership.

A&A: Which five words best describe you?

Crazy, Dreamers, Fun, Hard Working, Motivated

A&A: How did you come to start your business and what point has it reached this present day?

My sister in Law and I really wanted to start our own business, after about a year of dreaming up ideas we finally decided. So many Mums we had spoken to loved to dress their kids in something different than your usual retail stores. We wanted to be able to reach people in all areas especially those areas that don’t have much variety in kids clothing. Coming from our own personal experience when you have kids going to the store to find a perfect gift or just an outfit can be a big effort – now Mums can shop with us without leaving home. We decided an online boutique featuring Australian Designers and really focusing on the quality of clothing so parents would always trust our brands we stock. 

A&A: What’s the biggest hurdle you’ve overcome along the way?

Making the right choice and decision on stock and trying to find something a little bit different that everyone will love. Also the hurdle with being online is trying to get people to trust what we say is gorgeous really is!!! They can’t touch and feel so we really need to build a trusted data base.

A&A: Tell us about the area in which you’re located and what’s special about it.

We are an online store, so we are everywhere, anytime you need us!!

A&A: What inspires you?  Books, Blogs, Websites, People, Movies, Family, etc…

Our  friends and family. Always staying on top of what is new by constant research online and of course our wonderful children!!

A&A: What dream(s) do you still want to fulfill, personal and/or professional?

We want Armada to become a house hold name – we want people to remember our personal customer service that we give to everyone that shops with us. We want to keep growing our brands and make people more aware of the wonderful local fashion we have here in Australia. We would one day, like to branch overseas so we can introduce our brands to other parts of the world.

A&A: Tell us your favourite Alex&Ant item from your store and what response you’ve had to the label.

Our favourite winter piece is the Bow Silk Pants in Black, perfect for any winter wardrobe you can dress them up or down….everybody loves them!!

Enjoy ~

Fleur xo

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Saturday, March 2nd, 2013

Welcome Loretta from valued Canberra stockist, Lellow Kids.  Here’s what she has to say about her gorgeous store and life in Braddon on the fringe of the city.

A&A: Which five words best describe you?

Mother, Driven, Busy, Passionate & Caring

A&A: How did you come to start your business and what point has it reached this present day?

I always knew I had the drive to run my own business – I just wasn’t sure what business that would be. Prior to having children I was a bookkeeper.  After becoming a parent I stumbled into retail, taking the reins of Lellow Kids (formerly Lellow) from friend Diana Derek in October 2011.  When I took over, I added things to the store that I knew parents would like whilst still driving the business from a smart bookkeeping point of view.  Stocking a range of clothes, shoes and toys catering for newborns to 12-year-olds, our store specialises in presenting quality products as cheaply as possible.  Items include clothing by Alex & Ant, Munster, Minti & gorgeous tutus by Tutu Du Monde,  a range of French-made toys from Moulin Roty plus a variety of shoes and boots.  I think the store is quite unique and has a real sense of style, so locals shouldn’t feel the need to go to Melbourne or Sydney.

A&A: What’s the biggest hurdle you’ve overcome along the way?

Getting people to understand that their children need to be comfortable in what they wear.  Sometimes customers just like the cheapest option as kids grow so fast, but this means that the clothes are not always 100% cotton and 100% quality.  Educating people to invest in their children’s comfort and wellbeing can be challenging.

A&A: Tell us about the area in which you’re located and what’s special about it.

Braddon is fast becoming a trendy fringe area of Canberra city and in the last 6 months the area has dramatically changed with many apartment style buildings under construction.  There are big plans to build more inner-city housing, which is fantastic for us – to be situated in an area with loads of potential for growth.  Already there are other gorgeous little gift shops and homewares stores popping up.  Rather than shopping in the malls people like to come to Braddon for the charm of a strip-shopping experience.

A&A: What inspires you?  Books, Blogs, Websites, People, Movies, Family, etc…

The people that inspire me are my family, in particular my parents who have taught me that nothing comes for free and if you are passionate in what you do and work hard you will see the rewards.

A&A: What dream(s) do you still want to fulfill, personal and/or professional?

Professionally I would love to see the store grow,  in fact we are moving the shop to larger premises in the same street so I’m hoping the bigger store will give us more presence.  We want to be THE go-to place to if you are looking for funky kids clothes or baby gifts etc..

A&A: Tell us your favourite Alex&Ant item from your store and what response you’ve had to the label.

I love the floral playsuits which flew out the door at Christmas, and the little booties.. My customers absolutely love the Alex & Ant label and we’ve been taking pre-orders for the winter booties.  The grandmas love the floral baby outfits and I had one lady come back three times for the same outfits for baby gifts!

Thanks so much for your time, Loretta.  We hope this blog sends some visitors your way :)

Enjoy ~ Fleur xo

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Monday, February 4th, 2013

Look!  Here we are featured on the latest mail-out from Baby’s Got Style, thank you BGS.  It’s always such a thrill to see how our valued wholesale accounts embrace our latest ranges.  Who would we be without their continued support?  To all of you who lovingly invest, unpack,  merchandise and promote ALEX&ANT in your beautiful stores, we send our gratitude and best wishes for the Winter season.

Enjoy ~

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Wednesday, March 2nd, 2011

Oh, it’s the start of a new month so we must introduce you to another of our fantastic stockists!

Welcome to Kerri’s story, owner of the beautiful retail store Molly & Jack in Oatley, south of Sydney… Named after her 2 children Molly & Jack, this gorgeous store reflects Kerri’s love of beautiful things.

A&A: Which five words best describe you?

M&J: Hardworking, determined,  sensitive, creative and unorganised

A&A: How did you come to start your business and what point has it reached this present day?

M&J: I had been working for 22 years as either a receptionist or secretary and never really enjoyed what I did.  I always jumped at the opportunity to do anything a little bit creative at work like organising office functions or doing the office floral arrangements. I always felt like there was something out there I was meant to be doing and this was definately not it.

Three months after the birth of my second child I decided to change careers,  took a big leap and opened Molly & Jack.  The store is named after my 2 children.  It has been extremely hard work but I feel like I have finally reached a place where I am happy with the way I have built up my store and the loyal clientel I have.

A&A: What’s the biggest hurdle you’ve overcome along the way?

M&J: Realising that you need to cater to your customers which means buying with your head rather than your heart.  Not everyones tastes are the same or life would be pretty boring and you really need to go with what works best for your store.  What works in one suburb may not necessarily work in another.

A&A: Tell us about the area in which you’re located and what’s special about it.

M&J: Oatley is in Southern Sydney 21km from the Sydney CBD.  It is surrounded by some great parks and most are situated on the water.  There is a great sense of community and a real old world feel to the shopping village.  There is a great pub, wonderful cafes, craft shops and deli’s.  Oatley has previously been called the Double Bay of the South.

A&A: What inspires you?  Books, Blogs, Websites, People, Movies, Family, etc…

M&J: My children inspire me definately.  They are what drives me everyday to make the best life possible for them.  I also love going to markets and looking at blogs where I am constantly inspired by things that are not only unique but beautiful.  I am amazed at the amount of creative people out there designing and making the most beautiful things.

A&A: What dream(s) do you still want to fulfill, personal and/or professional?

M&J: My dream is to build my business up and take a small step back to enjoy what I have.  I wish for my family to be as happy and healthy as possible.  I also want to concentrate on being more organised in the future.

A&A: Tell us your favourite Alex&Ant item from your store and what response you’ve had to the label.

M&J: The bloomers and co-ordinating singlets.  The gorgeous white singlet with pink crochet flower and pom poms.  These just walked out the door.  The thing I love about Alex & Ant is the brand is constantly evolving while still keeping with its signature look.  All my customers love Alex & Ant.

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Wednesday, December 1st, 2010

Thank you Jo for being part of our journey, it is an absolute privilege to be stocked in your beautiful store ~ Spoilt@Subi. You create so much love & happiness around you, and the wonderful feeling you get when you enter your store is a true testament of your talent, care & passion.

We love your enthusiasm towards ALEX&ANT and we are very excited about dressing your beautiful customers & your two divine little angels – Indiana & Lottie.

So here is Jo’s story – find out what inspires this successful & passionate gal!

A&A: Which five words best describe you?

Jo: Talkative, friendly, perfectionist, organised and optimistic.

A&A: How did you come to start your business and what point has it reached this present day?

Jo: It all started over seven years ago when I finished uni and decided that sitting in an office all week was not for me.  I needed something a lot more colourful, interactive and fun.  I’d always wanted to own my own gift shop and decided to take the risk.  Spoilt @ Subi opened its doors over six years ago now and it was one of the best decisions I have ever made.  I love going to work and love the never ending retail therapy!

A&A: What’s the biggest hurdle you’ve overcome along the way?

Jo: Mmmm… by far the biggest hurdle came after Indiana arrived which was balancing work with family.  24 hours in a day just never seemed enough.  Thank goodness for amazing staff!

A&A: Tell us about the area in which you’re located and what’s special about it.

Jo: Subiaco (Western Australia) is a really vibrant suburb.  The shop is located next to the Subiaco train station which is surrounded by a mix of retail, commercial and residential apartments.  It is constantly growing and evolving.  What’s special about it?  Without doubt the amazing customers we have that are our neighbours!

A&A: What inspires you?  Books, Blogs, Websites, People, Movies, Family, etc…

Jo: Definitely my husband Reid and my two beautiful girls, Indiana & Lottie!  Every day is full of laughs and smiles thanks to them.

Websites & blogs are definitely a weakness of mine.  I could quite possibly spend days looking at endless sites full of architecture, photography, furniture, clothing, and new products.  It’s so fascinating the products people create.  The ideas people come up with keep me continuously inspired and amazed.

A&A: What dream(s) do you still want to fulfill, personal and/or professional?

Jo: Travel!  I can’t wait to take Indi and Lottie travelling!  By far one of the most memorable holidays I had growing up was visiting Disneyland.  I just thought that place was the bees knees and didn’t want that holiday to end.  I am definitely taking them there even if Mickey Mouse isn’t “in fashion”.

There are a few other ideas I have that I would love to achieve professionally, but sorry, it’s ‘secret squirrel’ business.

A&A: Tell us your favourite Alex&Ant item from your store and what response you’ve had to the label.

Jo: I LOVE the Alex & Ant girls singlets!  I just adore the white singlet with the big pink crochet flower and pom poms.  Oversized flowers, pom poms and lace trim are all a weakness of mine!

Alex & Ant is always a hit with customers.  Before the season even starts we have customers asking when new stock is arriving.  But seriously what isn’t there to like about the gorgeous label?!  I am totally addicted.

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Wednesday, October 6th, 2010

Welcome into the world (long-awaited, I know) of another special ALEX&ANT stockist, Charbella in Cronulla NSW.  This time it was a VERY exciting journey to visit this stunning store and into an area of Sydney with which I’m unfamiliar, but Donna made me feel like an old friend.  Olive was as good as gold and we had a gorgeous time in the store, surrounded by so much more than beautiful children’s clothes.  Charbella is styled beautifully and you can really appreciate the wonderful artistic flair and clear vision that drives these siblings.  There is a wonderful feeling in the air of Charbella Bubs, and you can see that all the loyal customers feel it too. We were so happy we spent most of the day there, it was a long day for Olive, but it was certainly well worth it for the inspiration I took away.

A&A: Which five words best describe you?

CB: Truly unique, everchanging style and beauty

A&A: How did you come to start your business and what point has it reached this present day?

CB: My sister and I have always had unique style.  We both wanted to pour our creative energy into something that we both could connect with.  Our children were born, Charlie and Bella and then came Charbella Bubs.

A&A: What’s the biggest hurdle you’ve overcome along the way?

CB: Toning down our creativity and not wanting to do that.  Having to please the masses.

A&A: What has kept you going and continues to inspire you?

CB: That we feel more people have dared to step outside the square. That “The Shire” is opening up to change.  Geographically it’s a beautiful small coastal town on the outskirts of Sydney.  It’s next to the oldest national Park in Australia and has access to the ocean as well as Port Hacking.  There are alot of birds around as well as great surf spots.  I grew up in old Bondi.  I watched Bondi grow and believe that this area will with time.

A&A: What dream(s) do you still want to fulfill?

CB: I would love to live in Bali with my son for a few years.  I would love a coastal cottage with an outdoor shower and a vege patch,  I also would like to swim in the ocean with my son  for the rest of my life… Those are my dreams.

A&A: Tell us about your favourite Alex&Ant stock item from your store and what response you’ve had to the new collection.

CB: I love the blue peace dove body suit.  I like the fact that it is blue and works for all.  Customers love the range.  They keep buying the pieces because they are unique and a great price.  The little polka dot shoes are cute too.  They love these.

Our bottles feature prominently, but if you look closely you’ll see our hats & shirred Anglaise onesie/playsuit folded, a couple of Surf VW bodysuits in the window…oh, and Olive rummaging through the styles!  Unfortunately most of the ALEX&ANT pieces were yet to be unpacked at the time, so we’ll look forward to seeing them on our next visit.  Of course, if any of our readers visit now (at the time of this post), you’ll see the whole Collection (baby – 6yrs).  Please make sure you mention our blog so I know someone out there is reading it!?  Love Fleur x

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Monday, August 2nd, 2010

On Friday, Olive and I took a little trip to Summer Hill to visit one of our delightful Sydney stockists, ‘My Messy Room’.  What a gorgeous suburb and my thanks to Stav & Bec @ MMR for making us feel so welcome after our long drive (we did stop off at Belle Fleur chocolates to keep up our blood-sugar. You’ve GOT to try their new ‘Apple Strudel’ available only at their Rozelle & Petersham stores). We adored My Messy Room as is, but we know the store will look even lovelier when a huge delivery of Spring/Summer arrives ~ particularly when Stav merchandises our Alex&Ant collection with her trademark flair.  Any day now!

A&A: Which five words best describe you?

MMR: Optimistic, dedicated, family orientated, inspired and hardworking.

A&A: How did you come to start your business and what point has it reached today?

MMR: I had been a Buyer for a women’s chain store and whilst on maternity leave I started to think about doing my own thing so that I could have a better balance with family and work.  I had loved my job but it was highly competitive, lots of travel, late nights and deadlines.  I enjoy working and knew I needed to do something, but wanted it to be on my terms.  I hadn’t ever thought about childrenswear until Hudson arrived and that world suddenly opened up to me!  I then realised that there was an opportunity to open a store near where I lived, featuring products that I loved and couldn’t get in the area, to utilise my buying and retail skills, be my own boss and work just as hard but for my own gains.

Within the first year of opening I became pregnant with Harvey (which was a surprise) so my plans for My Messy Room stalled a little whilst I became a mum for the 2nd time, adjusted to having two little babies in the the house as well as running the store, online business and being a wife!

Now that both boys are that little bit older (nearly 2 and 4), I feel very inspired and determined to grow my business again and have lost of plans for the summer!

A&A: What’s the biggest hurdle you’ve overcome along the way?

MMR: You hear it often, but its time and not having enough of it!  It’s learning to prioritise and get systems in place to run your business as efficiently as possible in the time you have.  I found last year very challenging to say the least and I wasted so much time chasing my tail!  This year I am slowly making the changes to ensure the business side runs more smoothly so that it allows me to source different products and spend time with my customers.  These are the reasons why I opened the store.

A&A: What kept you going and continues to inspire you?

MMR: There is no doubt that it’s my family and the talented people around me that continually excite me about products, crafts, designs, textiles!

A&A: What dreams do you still want to fulfil?

MMR: Gosh, that’s a hard one and I have  a few!  Ultimately though it would be to have a better balance between my family, my own business and my husband’s business.  To travel with my kids every year and give them opportunities to explore and grow….

A&A: Tell us about your favourite Alex&Ant stock item from your store.

MMR: My favourite Alex&Ant items are the water bottles.  They are supercute, timeless, practical, inexpensive and best of all encourage healthy living!

If you can spot the Alex&Ant bottle design @ My Messy Room in the pics below, join us on facebook and tell us! Be the first to send us a facebook message quoting the name of this design and you will win it :)

Love Fleur X

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Wednesday, June 30th, 2010

Welcome to the second ‘Now Showing At’ blog, where we put one of our valued Alex&Ant stockists up in lights!  This month we chat with Emma from webstore TEN LITTLE INDIANS.


A&A: Which five words best describe you?

TLI: Hardworking, persistent, mildly obsessive, practical & sleep deprived!

A&A: How did you come to start your business, in what year and where can we find it?

TLI: Tina and I met when we were both expecting our first child.  We both had a love for children’s clothing and were living in an area where we didn’t readily have access to the products we were looking for.  We were sure there were plenty of people out there in the same position hence Ten Little Indians was born.  That was over 3 years ago.  Our business has obviously grown immensely.  We stock over 70 brands, shipping hundreds of parcels each week throughout Australia & internationally.

A&A: What’s the biggest hurdle you’ve overcome along the way?

TLI: Time is always the biggest hurdle – not enough of it! Sometimes people will say that it must be great having an online business that you can do from home not understanding that running our business is truly full-time.  Having a family and working is always a juggle.  We’ve been approached so many times by stay at home mums saying they want to do what we do.  Our advice is always that it is not as easy as it looks.  We try to be brutally honest so that they know what they are getting into.

A&A:What has kept you going and continues to inspire you?

TLI: Our children of course!  How can you not keep going with a family relying on you?

A&A: Please tell us about your favourite Alex&Ant stock item from your store.

TLI: My favourite Alex&Ant item is definitely the denim bird skirt, my youngest Hattie just loves this skirt because my eldest daughter Martha has one too!  It looks fabulous teamed with her Alex&Ant Glamour Puss long sleeve tee.

A&A: And finally, what dreams do you still want to fulfill?

There are oh so many….it’s only by reaching for the stars that we can inherit the universe!

A&A: Thank you for this insight into your busy life and successful business,  and also for this gorgeous photo of Hattie in her Alex&Ant ensemble. You too (our blog readership) can outfit your child with 20% off during the month of July.  That’s 20% off all Alex&Ant purchases through Emma & Tina @ Ten Little Indians.   Just enter “AA” in the coupon section of the checkout for the discount to apply during July only.

And whilst you’re shopping you can read Emma’s blog, Even The Smallest Things Matter, written about Alex&Ant!

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Tuesday, June 1st, 2010

Welcome to our 1st “(Alex&Ant) Now Showing At…” post. I chose this title to put the names of our wonderful stockists ‘up in lights’!  They deserve it for all of the fantastic support they afford us.  Today we’re chatting with Mary from webstore MY BABY ROCKS and here’s what she has to offer us about life as a mother and store owner:

I have 2 kids, Joshua who is 5 and Chloe is 2, who keep me busy!  They are a huge part of My Baby Rocks, modeling clothes for me and testing out all of the lovely clothing, hair accessories & shoes.  My Baby Rocks is very much a family affair.  My lovely husband runs the website and has spent many many hours designing and putting it all together.  I have been running My Baby Rocks for 18 months now and love keeping up with all the latest trends and fashion.  It is wonderful to turn a hobby which I am passionate about into a business, whilst still being able to spend time at home with my family and of course, the kids look fabulous!

A&A: Which five words best describe you?

MBR: A Fun-loving perfectionist, very busy, even more tired but extremely happy!

A&A: How did you come to start your business, in what year and where can we find it?

MBR: My Baby Rocks began back in 2008 after the birth of my gorgeous daughter Chloe, unlike with my son there was a never ending supply of adorable outfits and accessories for girls…only trouble was I could not think of anything worse than shopping with an unwilling 3 year old boy and a tiny baby with severe colic!  Along with the colic came endless washing, soaking and scrubbing resulting in many out of shape, faded clothes complete with my worst enemy – lint!  So came about my mission to find quality clothing that looked new wash after wash.  Shopping online made life so much easier, but I just couldn’t find the bright, loud and quirky clothing I was looking for.  This is when the idea behind My Baby Rocks began, located in Madeley, Perth and we haven’t looked back since…

A&A: What’s the biggest hurdle you’ve overcome along the way?

MBR: Definitely, not having enough time – no more lazy Sundays or movies.  Being an online store means plenty of phone calls and emails in the evenings/weekends and working from home…well it really never ends!  In order to keep my sanity, I have learnt to organise my time better and allocate hours to both work and home as well as trying to keep working into the early hours of the morning to a minimum.  And I’ve had to accept that there’s always tomorrow!

A&A:What has kept you going and continues to inspire you?

MBR: The support of my wonderful husband who is always willing to lend a hand and my mum, who without this would not have been possible.  My kids continue to inspire me day after day and I hope to one day have a business that they can play a role in, or at the very least some very well dressed grandchildren.

A&A: And finally, please tell us about your favourite Alex&Ant stock item from your store.

MBR: My favourite Alex and Ant item at the moment would have to be the raspberry cord elephant pinnie, Chloe just loves this dress and we get so many comments when she is wearing it.  The fabric is light and looks fabulous teamed up with a long sleeve tee, tights and maryjanes.  I am eagerly awaiting the next season of Alex & Ant, I can’t give away any secrets, but it is absolutely divine!

A&A: Just LOVE that pic of Chloe showing some toddler attitude!

Thank you so much, Mary, for your wonderful and honest insight into your life and business.  To thank our blog readership, that’s YOU, Mary will be popping a free Alex&Ant wrap in with any Alex&Ant purchase from MY BABY ROCKS. Or wraps are not only perfect for swaddling, they’re great as a pram cover, tummy-time rug or a for a general snuggle!  Just enter “BLOG” at the MY BABY ROCKS checkout before June 30.

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