Florals don't always have to be prissy and bright—and they shouldn't be worn exclusively in the Spring and Summer.  Alex & Ant's Winter-ready florals give an otherwise sweet print an edge of grown-up drama.  The hues are deep and rich or boldly monochrome, and our styles are ready for action.  

More than ever we're bridging the gap between casual wear and active wear as the trend continues in women's fashion.  It's so important to keep children moving in this age of 'screens'.  Alex & Ant is committed to designing clothing that stands up to activity; whether it's climbing trees, dancing around a lounge room or keeping up with Mum and Dad pounding the pavement. 

The Alex & Ant floral collection captures a chameleon spirit;  sweet and nostalgic / feisty and fearless.  There are so many gorgeous pieces, but seriously I need that mesh bomber jacket in a size 10 women, please.  

Enjoy, with love xo