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January 26, 2017


Tuesday, July 27th, 2010

Have you ever wondered where this strange word comes from? I still remember thinking there was definitely a whole new language I was yet to learn when words like “swaddle”, “bugaboo” and “dream-feed” were being bandied about during my first pregnancy back in 2005.  Well, there is a rich history of mothers swaddling their babies dating back to 4000BC with the migrating people of ancient central Asia.  If you think about it we’ve all seen historical images of babies wrapped in various textiles, but until I actually witnessed the effect on my baby I honestly viewed it as more of a tradition that matronly midwives felt a duty to impart.

 Of course, now we have access to Paediatric studies explaining why babies who are swaddled sleep more peacefully.  With the right textile and technique, a baby’s reflex motion is prevented from waking them during the night, plus it has been proven that swaddled infants stay in REM sleep longer (the most restorative sleep).  There is also growing evidence that the practice may indirectly help prevent cases of SIDS.

 Swaddling is said to mimic the security of the womb for the baby, but as I pushed through those first hazy days in the hospital I think it offered me a comforting ritual too.  And so began the quest for the perfect sized cloth, the right amount of stretch, the safest fibres and the cutest designs~it can become somewhat of an obsession when there’s little else going on in your life!  Sadly an Alex&Ant wrap wasn’t there for me but I have been fortunate to gift this perfect swaddling cloth for friends and family.  At 120cm x 120cm it is large enough for the textile to be tucked snuggly around baby without being overly restrictive and has just the right amount of give so not to unravel.  This size makes the Alex&Ant wrap truly useful to mothers also as a stroller cover, nursing shield, tummy time blanket or a burping cloth.

Your Alex&Ant wrap is designed to be on display with several gorgeous designs available.  Nothing cutesy, just simple shapes and soothing colours~there’s a design to match any “bugaboo”!

 Love Fleur X



Thursday, July 22nd, 2010

Miu Miu, Karen Walker, Marc Jacobs, Alex&Ant….we’re in good company when it comes to a beautiful bird motif.  Ok, so Alex&Ant is not setting worldwide trends in the high fashion and luxury goods stakes, but we are about luxury in all that we do. Our rompers and tees are made from a luxurious cotton/lycra fabric that washes and wears like no other.  We think it’s important that our clothing fits snug against the body, particularly in the cooler months.  It also keeps its shape when your children can’t easily sneak their arms inside and make believe it’s a straight jacket!

Luxury also comes to you in the hand sewing of our appliques and the special trims we use, the velveteen prints and the leather in our shoes…

Even our stainless steel drink bottles offer you the luxury of a unique surface that has no pores or cracks to harbour dirt, grime or bacteria.  After all, the substance of luxury is longevity and our bottles will stay clean and completely non-toxic for many years to come.

We know that the parents and friends who purchase from the Alex&Ant collections are themselves, advocates of luxury.  You appreciate it in everything that Alex&Ant creates and we love it when you tell us so!  Please keep the feedback coming as we keep our focus on designing the desirable.

F x

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Thursday, June 17th, 2010

My little darling, Olive, just loves her Alex&Ant ‘Apple a day’ tee.  Today we teamed it with a few items from a couple of our favourite Alex&Ant stockists.

Sooki Baby ‘It’s raining on me’ full frill legging from My Baby Rocks

IKKS denim jacket from I Am Kidz store, Avalon NSW

Giddy Giddy owl hairclip from Baby’s Got Style – we bought the owl but the apple would have MADE the outfit!

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Friday, May 28th, 2010

Mena and all the staff @ Baby’s Got Style are wonderful Alex&Ant fans and long-time supporters. Check out this groovy boys look and more Alex&Ant style tips at

Love Fleur x

P.S. If anyone has been following our entire Alex&Ant blog journey, you may be wondering if my sister-in-law had her baby…it’s a girl!  Coral Love was born last night after a fairly easy labour. Sister to Oscar, Claudia Dream, Levi, Lotus Joy & Lilac Sammy, she’ll be well cared for. Can’t wait for her to model our baby girl ranges.


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January 26, 2017


Balloons. I’m amazed at how sophisticated they’ve become since I was a child.  I’m particularly in love with the confetti filled and tasseled ranges from Poppies For Grace  They really have moved into the adult domain which is glorious given we often need a lift!  Do yourself a favour and check out their instagram page @poppiesforgrace, it will make you smile.

Balloons are the ultimate symbol of celebration, some significant and some just for the fun of it.  There are mass releases of balloons to mark the loss of loved ones and balloons to welcome babies to the world.  Most of us have gazed into the sky upon the release of one into the aether, pausing to wonder where it may travel and watching until it’s a tiny speck on the horizon.

The Alex & Ant balloon print is faded and ethereal to express that sense of drifting and playfulness.  The cotton voile fabric has a beautiful drape and we’ve created garment shapes that billow and fold in the breeze; think harem pants, layered skirts, tiered dresses, ruffled rompers and blousey tops.  These gorgeous garments are available in three colours – Sky Blue, Sunset and Moonshadow.  Enjoy some of the highlights of the photo shoot. 


We’ve all met a hairdresser with a questionable hairstyle, an architect who never finds the time to design their own home, etc… Well, I’m an interior designer who struggles to find the time and dollars to create a beautiful interior. It’s a very drawn-out process when you have other, more important clients. This year I want to focus on the bedrooms and I’ve kicked off with our own Master. 

Like everyone, I see random items that I fall in love with and must buy.  They’re not necessarily part of a bigger picture so when you’re revamping a room there are usually odd pieces to incorporate from all your years of living!  Don’t ever feel that everything must look new and styled like the pages of a magazine. I promise that there is always a way to celebrate the pre-loved. I have some mid-century Parker drawers that are pretty cool (and I can’t afford to replace as yet), plus a large mirror my husband expended major effort in transporting from Bali.  Our bedside tables and bed (a King) are oversized for the room as they were purchased for our much larger bedroom in Perth. And my treasured Harry Bertoia Diamond chair has never really found its rightful place in this beach house in Avalon, NSW. There are always challenges and compromises.

I’ve started the journey with a wall colour that I bought months ago, Dulux Rainmaker. The tin of paint has sat in our garage for many weeks until my husband was ready to get on the brushes. Meanwhile I’d purchased another beautiful print from Blacklist for our 10th wedding anniversary. The random purchase amongst it all was the Gorman bedlinen that went on sale and motivated me to hit “add to cart” late one night.  I knew that the palm fronds print and soft blue was a safe bet for our Modernist/Ocean inspired genre, but I’m not a huge fan of yellow (on the reverse of the doona cover & pillows). Now I’ve totally embraced the yellow and uncovered pieces from all sorts of different stores to pull the look together. I even found an amazing real bamboo wallpaper, but I decided that was taking it too far!

Of course, the process isn’t this looooooong if you employ a designer. A designer has the resource library and training to see what you may not see. If you like what you see and read here, please get in touch. Below are a couple of methods to present a mood board and a sneak peak of the work in progress! Stay tuned for the room reveal in the coming weeks.

0410 888 521


Lunar Collage

Well, isn’t it just a “marvellous night for a moondance”, it’s Lunar New Year! Happy Year of the Sheep (ram or goat). People born in the year of the Sheep are said to be creative, charming, intelligent and have a great sense of expression. They are extremely gentle and caring. That’s you if you were born in 1919, 1931, 1943, 1955, 1967, 1979, 1991, 2003, 2015.

Surely our Design Director was born in one of these years! Still more beautiful garments from our ‘Dancing with the Stars’ collection feature the magical moon (no sheep, but counting them is welcomed).  I thought the scrunched paper texture in the background resembled the crater surface…who’s with me? There’s really no need for special effects, the designs speak for themselves in their pureness of design, charm & colour. Calming and subtle, but always with a smattering of theatre, you’ll be over the moon for this collection.

Continue the planetary theme in your child’s bedroom with decor from Smurk (Astronaut duvet cover), Pop Factory (Ticket to the Moon artwork and pillowcase) and Donna Wilson (knit cushion).

Enjoy ~

F xoxo

Moon Collage

“The moon is a loyal companion.  It never leaves. It’s always there, watching, steadfast, knowing us in our light and dark moments, changing forever just as we do. Every day it’s a different version of itself. Sometimes weak and wan, sometimes strong and full of light. The moon understands what it means to be human.”

~ Tahereh Mafi

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January 26, 2017


Sunday, January 13th, 2013

Happy New Year to all of our wonderful Alex & Ant fans, we trust 2013 will bring you great joy.  My beautiful friend, Joy, made this for Christmas (refer picture of baby Liam!) and I made this garland with my lovely Mum in the days leading up.  Congratulations to our Facebook competition winners who also crafted something special for Christmas, but nothing quite beats a bouncing baby boy, now does it?!

Liam (aka “Sox” as nicknamed by his older brother) is photographed here wearing some super cute Alex & Ant striped shorts.  He loves the camera and is just starting to smile, much to the delight of his parents. If I can interest you at all in the garland, the lovely jute ‘lace’ is available here.  The felt pom poms were purchased at Spotlight and the fabrics were from my own stash.

If you’ve followed this blog for a while you’ll know that Alex & Ant is lovingly and ethically manufactured in Bali.  Liam’s parents Joy and Marc also happen to design a fashion label in Bali, it goes by the name of Buddha Wear.  To celebrate this beautiful connection, head on over to Buddha Wear on Facebook and “like” to find out the details of a special offer exclusive to this ‘yummy mummy’ readership.  Make sure you mention that Alex&Ant sent you.

Enjoy ~ Fleur x

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Sunday, October 21st, 2012

The butterfly is a symbol of beauty: the beauty of symmetry, pattern, colour and shape.

The Greeks likened the butterfly’s constant flitting from flower to flower to the restlessness of the mind: constantly changing from subject to subject.  The Greek word for butterfly is “psyche” from which we derive “psychology” – the study of the mind.  Amazing, huh?

Of course, there is also the change from caterpillar to the chrysalis and emergence as a butterfly which has to be one of the most significant changes in the animal world.  Many believe that this symbolises change in the course of one’s life, personality or way of thinking….a resurrection, transformation, celebration.

At Alex&Ant, the Butterfly singlet has been a part of our collection since day one and will be for evermore.  It is pure, delicate (but still practical!) and timeless.  In these images my daughter flits from front yard to back, bike to trampoline to swing, sandwich to icy pole.  You won’t believe it, but at one stage there was a butterfly dancing around our garden with us.  Sadly, it was too difficult to capture with my camera.

Lo, the bright train their radiant wings unfold!

With silver fringed, and freckled o’er with gold:

On the gay bosom of some fragrant flower

They idly fluttering, live their little hour;

Their life all pleasure, and their task all play,

All spring their age, and sunshine all their day.


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Tuesday, March 22nd, 2011

It’s always a stress…what to buy for a birthday gift. My son is about to turn 5 so I thought I’d share with you some of my all-time favourite stores to find that something special because there’s always a party invitation on the fridge! It’s all about boys as I know a lot of you have difficulty finding amazing stuff for the little men in your lives. I hope you enjoy this insight into the things I truly love to give.


There are so many wonderful bits & pieces on this site, I browse for the sheer joy of it. Now you may think it’s quite girly and I’d have to agree, BUT there are lots gorgeous things for your boyish boy if you spend some time looking.

Peanut Gallery

This store has a huge collection of all the best brands such as Plan Toys, Le Toy Van, Voila, Janod & Haba. I’m a sucker for a wooden toy or something to do with craft – Djeco designs the most incredibly creative art projects & stickers and their website is such fun. The stickers alone made a fabulous gift for an inexpensive gesture. Peanut Gallery stocks the most comprehensive range of Djeco I’ve ever seen on-line.

  1. Djeco Origami Paper Planes, $13.95 from Peanut Gallery
  2. Johnny Joe’s Colouring Postcards in gift box, $9.95 from Lark
  3. Retro Toy Caravan circa 1973 (the year I was born!), $25.00 from Lark
  4. Vintage Caravan greeting card, $5.95 from Lark
  5. Happy Camper melamine plate, $12.95 from Lark
  6. Djeco Wooden Robots Magnetic Puzzle, $34.95 from Peanut Gallery
  7. Happy Camper melamine cup, $9.50 from Lark
  8. Dumpling Dynasty Explorer Kit, $32.00 from Lark
  9. The Wild Bunch paper animals, $14.95 from Lark
  10. Kapok Creatures Card – Leroy the Lion, $5.00 from Lark
  11. Animalz Lion, $9.95 from Peanut Gallery
  12. Twiglet Sleepy Lion cushion, $49.00 from Lark

Got a super cool kid to buy for? Look no further than Kido Store online or instore at 159 Clovelly Road, Clovelly NSW. I’ve never seen so many covetable bits & pieces in the one place. Don’t forget I come from an interior design background so I love the classics & quirky pieces available here!

Love Mae

Finally, I couldn’t resist the new wall decals on offer from Love Mae . The pirate ship scene would have my son busy for hours and they really do peel easily off the wall to stick over and over again. I have a set of birds and they’ve survived a house move and several room changes.

Oh, and if you haven’t read any of Oliver Jeffers books, you MUST. The stories and illustrations will captivate both you and the recipient. A truly talented artist…

  1. Donna Wilson Fox, Blue cushion, $135.00 from Kido
  2. OCG Steamliner wall hook, $65.00 from Kido
  3. Miller Goodman PlayShapes, 74 wooden geometric shapes, $180.00 from Kido
  4. Donna Wilson Make Your Own Monster Kit, $35.00 from Kido
  5. The Incredible Book Eating Boy by Oliver Jeffers, $24.95 from Kido or good book stores
  6. The Usborne Book of Doodling & Colouring, $24.95 from Kido or good book stores
  7. Bobo Choses School Bag, Camera, $66.00 from Kido
  8. Little Nutty Helmet, Silver Fly, $99.00 from Kido
  9. Love Mae adhesive fabric stickers, Pirate Ship, $105.00 from Love Mae Etsy store
  10. Love Mae adhesive fabric stickers, Faraway Circus, $105.00 from Love Mae Etsy store


Love Fleur x

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Tuesday, February 1st, 2011

My close girlfriend from Perth and myself met up in Bali last week, for a little R&R before school starts. I love the textures, the food, the colours, the contrasts and the climate. It was the ultimate ‘Pamper Mom’ holiday and the highlight was a facial and massage overlooking the ocean from our cliff-hugging treatment room at the Karma Kandara. I think my photos speak for themselves…

If anyone wants some venue or villa recommendations, don’t hesitate to drop me a line.

Fleur X

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Thursday, November 11th, 2010

Welcome to a new post about things that inspire us here, at ALEX&ANT.  We thought you might like some insider knowledge as to our favourite things, to assist you in culling your list.  It may be that we’re planning a birthday party (Olive, #2 in 2 days) and we’ve found some fabulous online/bricks & mortar stores, party ideas blogs, books for recipes etc…that might be exactly what you’re looking out for too.  We’re also hoping that guest bloggers will share their snippets with us, so we can offer a very stylish, go-to resource for all the things Mums have to do in this life (and do as though we’ve had hired help).  It could mean that we turn a task from a headache into an absolute pleasure!

So about that party…

If you simply cannot do it yourself, I’d suggest the only reference you need is Paper.Scissors.Cake and you needn’t read on!  At my house I’m planning a simple ‘under/by the sea’ theme because we live very close to the beach.  Disney isn’t my style (The Little Mermaid) so I’m making it all about the colours & textures of the sea.

To start my research I googled the theme + “Donna Hay” to discover Donna Hay Kids featured a party to the same effect in the 2005 annual.  Yes, I had to have it, so it was onto ebay to source the issue.  Having won it, I was really pleased with the recipes and some of the styling ideas.  It is well worth trying to buy the series if you haven’t bought them each year.  Whilst trawling the internet I also discovered a few fabulous dedicated party blogs that you should bookmark for such an occasion:

Hip Hip Hooray

Sara’s Party Perfect

Amy Atlas Events

hello naomi

Joy & Me

Oh Happy Day

Full of inspiration but not rich in party funds, I decided my money was best spent on lovely food, fabulous take-home treat bags and DIY decorations.  I would usually contact Nathalie from Imprintables for her hand-made invitations – and there is a STUNNING ‘Under the Sea’ design, but I compromised this year and purchased a pad of invites.  Invite With Style and Style Me Gorgeous should also be on your list.

It’s easy to see why people spend a fortune on gorgeous paper lanterns and bunting etc…especially if you’re browsing on Etsy (the best store by far is Pretty Swell), however I’ve discovered it’s very easy to string a few ideas together yourself – excuse the pun.  Spotlight is the best starting point and my money was spent on twine, ribbons and good old-fashioned crepe paper.  My advice is to stick to a strict 2 or 3 colour theme to present the illusion of calm & control.  Spotlight have some very inexpensive rolls of ribbon (rather than shopping by the metre), but there isn’t much length to play with.  Here is some of my work in progress…feel free to borrow some ideas!

To start shopping for all of the trimmings such as paper plates, napkins, treats bags and treats (not necessarily lollies) etc..try these stores:

Lovely Little Parties

Details Details!

Lark Handmade

Complete Party Boxes

And well, you’ve have to wait until next week to see the fruits of my labour.  Perhaps I’ll get the birthday cake on Friday’s ‘Feed Me’ but please don’t hold me to it!

Love Fleur X

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January 26, 2017


Sunday, October 26th, 2014

Freckles is a beautiful kids store located in Avalon on the northern beaches of NSW, where this blogger (me) happens to live.  I had nothing to do with the store picking up Alex & Ant as a label, so it was pretty exciting to see so much of the Summer range on display as I walked the kids to school one day!  Elyse and her team fill this store with quality labels and fantastic gift items, the stock is ever changing and the windows always look gorgeous.  The special Alex & Ant window featured our Megan Hess poster-size colouring-in design and a wonderful pegged clothes line of Summer pieces.  Inside the racks were full with our love-heart, ice-cream and watercolour prints, coloured pom poms and tassels, boys stripes and shark print and lots of baby onesies folded around the shelves.  There were a few baby dolls dressed up too!  The collection has raced out the doors, so this is why I’m writing in the past tense….

Stay up to date with the store at

Thank you Freckles For Kids, your support is heartwarming xoxo


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Friday, May 17th, 2013

Welcome Olivia from online store Armada Collections, a wonderful supporter of local children’s fashion and Alex&Ant.  We’re so thrilled to introduce their store to our readership.

A&A: Which five words best describe you?

Crazy, Dreamers, Fun, Hard Working, Motivated

A&A: How did you come to start your business and what point has it reached this present day?

My sister in Law and I really wanted to start our own business, after about a year of dreaming up ideas we finally decided. So many Mums we had spoken to loved to dress their kids in something different than your usual retail stores. We wanted to be able to reach people in all areas especially those areas that don’t have much variety in kids clothing. Coming from our own personal experience when you have kids going to the store to find a perfect gift or just an outfit can be a big effort – now Mums can shop with us without leaving home. We decided an online boutique featuring Australian Designers and really focusing on the quality of clothing so parents would always trust our brands we stock. 

A&A: What’s the biggest hurdle you’ve overcome along the way?

Making the right choice and decision on stock and trying to find something a little bit different that everyone will love. Also the hurdle with being online is trying to get people to trust what we say is gorgeous really is!!! They can’t touch and feel so we really need to build a trusted data base.

A&A: Tell us about the area in which you’re located and what’s special about it.

We are an online store, so we are everywhere, anytime you need us!!

A&A: What inspires you?  Books, Blogs, Websites, People, Movies, Family, etc…

Our  friends and family. Always staying on top of what is new by constant research online and of course our wonderful children!!

A&A: What dream(s) do you still want to fulfill, personal and/or professional?

We want Armada to become a house hold name – we want people to remember our personal customer service that we give to everyone that shops with us. We want to keep growing our brands and make people more aware of the wonderful local fashion we have here in Australia. We would one day, like to branch overseas so we can introduce our brands to other parts of the world.

A&A: Tell us your favourite Alex&Ant item from your store and what response you’ve had to the label.

Our favourite winter piece is the Bow Silk Pants in Black, perfect for any winter wardrobe you can dress them up or down….everybody loves them!!

Enjoy ~

Fleur xo

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Saturday, March 2nd, 2013

Welcome Loretta from valued Canberra stockist, Lellow Kids.  Here’s what she has to say about her gorgeous store and life in Braddon on the fringe of the city.

A&A: Which five words best describe you?

Mother, Driven, Busy, Passionate & Caring

A&A: How did you come to start your business and what point has it reached this present day?

I always knew I had the drive to run my own business – I just wasn’t sure what business that would be. Prior to having children I was a bookkeeper.  After becoming a parent I stumbled into retail, taking the reins of Lellow Kids (formerly Lellow) from friend Diana Derek in October 2011.  When I took over, I added things to the store that I knew parents would like whilst still driving the business from a smart bookkeeping point of view.  Stocking a range of clothes, shoes and toys catering for newborns to 12-year-olds, our store specialises in presenting quality products as cheaply as possible.  Items include clothing by Alex & Ant, Munster, Minti & gorgeous tutus by Tutu Du Monde,  a range of French-made toys from Moulin Roty plus a variety of shoes and boots.  I think the store is quite unique and has a real sense of style, so locals shouldn’t feel the need to go to Melbourne or Sydney.

A&A: What’s the biggest hurdle you’ve overcome along the way?

Getting people to understand that their children need to be comfortable in what they wear.  Sometimes customers just like the cheapest option as kids grow so fast, but this means that the clothes are not always 100% cotton and 100% quality.  Educating people to invest in their children’s comfort and wellbeing can be challenging.

A&A: Tell us about the area in which you’re located and what’s special about it.

Braddon is fast becoming a trendy fringe area of Canberra city and in the last 6 months the area has dramatically changed with many apartment style buildings under construction.  There are big plans to build more inner-city housing, which is fantastic for us – to be situated in an area with loads of potential for growth.  Already there are other gorgeous little gift shops and homewares stores popping up.  Rather than shopping in the malls people like to come to Braddon for the charm of a strip-shopping experience.

A&A: What inspires you?  Books, Blogs, Websites, People, Movies, Family, etc…

The people that inspire me are my family, in particular my parents who have taught me that nothing comes for free and if you are passionate in what you do and work hard you will see the rewards.

A&A: What dream(s) do you still want to fulfill, personal and/or professional?

Professionally I would love to see the store grow,  in fact we are moving the shop to larger premises in the same street so I’m hoping the bigger store will give us more presence.  We want to be THE go-to place to if you are looking for funky kids clothes or baby gifts etc..

A&A: Tell us your favourite Alex&Ant item from your store and what response you’ve had to the label.

I love the floral playsuits which flew out the door at Christmas, and the little booties.. My customers absolutely love the Alex & Ant label and we’ve been taking pre-orders for the winter booties.  The grandmas love the floral baby outfits and I had one lady come back three times for the same outfits for baby gifts!

Thanks so much for your time, Loretta.  We hope this blog sends some visitors your way :)

Enjoy ~ Fleur xo

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Monday, February 4th, 2013

Look!  Here we are featured on the latest mail-out from Baby’s Got Style, thank you BGS.  It’s always such a thrill to see how our valued wholesale accounts embrace our latest ranges.  Who would we be without their continued support?  To all of you who lovingly invest, unpack,  merchandise and promote ALEX&ANT in your beautiful stores, we send our gratitude and best wishes for the Winter season.

Enjoy ~

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Wednesday, March 2nd, 2011

Oh, it’s the start of a new month so we must introduce you to another of our fantastic stockists!

Welcome to Kerri’s story, owner of the beautiful retail store Molly & Jack in Oatley, south of Sydney… Named after her 2 children Molly & Jack, this gorgeous store reflects Kerri’s love of beautiful things.

A&A: Which five words best describe you?

M&J: Hardworking, determined,  sensitive, creative and unorganised

A&A: How did you come to start your business and what point has it reached this present day?

M&J: I had been working for 22 years as either a receptionist or secretary and never really enjoyed what I did.  I always jumped at the opportunity to do anything a little bit creative at work like organising office functions or doing the office floral arrangements. I always felt like there was something out there I was meant to be doing and this was definately not it.

Three months after the birth of my second child I decided to change careers,  took a big leap and opened Molly & Jack.  The store is named after my 2 children.  It has been extremely hard work but I feel like I have finally reached a place where I am happy with the way I have built up my store and the loyal clientel I have.

A&A: What’s the biggest hurdle you’ve overcome along the way?

M&J: Realising that you need to cater to your customers which means buying with your head rather than your heart.  Not everyones tastes are the same or life would be pretty boring and you really need to go with what works best for your store.  What works in one suburb may not necessarily work in another.

A&A: Tell us about the area in which you’re located and what’s special about it.

M&J: Oatley is in Southern Sydney 21km from the Sydney CBD.  It is surrounded by some great parks and most are situated on the water.  There is a great sense of community and a real old world feel to the shopping village.  There is a great pub, wonderful cafes, craft shops and deli’s.  Oatley has previously been called the Double Bay of the South.

A&A: What inspires you?  Books, Blogs, Websites, People, Movies, Family, etc…

M&J: My children inspire me definately.  They are what drives me everyday to make the best life possible for them.  I also love going to markets and looking at blogs where I am constantly inspired by things that are not only unique but beautiful.  I am amazed at the amount of creative people out there designing and making the most beautiful things.

A&A: What dream(s) do you still want to fulfill, personal and/or professional?

M&J: My dream is to build my business up and take a small step back to enjoy what I have.  I wish for my family to be as happy and healthy as possible.  I also want to concentrate on being more organised in the future.

A&A: Tell us your favourite Alex&Ant item from your store and what response you’ve had to the label.

M&J: The bloomers and co-ordinating singlets.  The gorgeous white singlet with pink crochet flower and pom poms.  These just walked out the door.  The thing I love about Alex & Ant is the brand is constantly evolving while still keeping with its signature look.  All my customers love Alex & Ant.

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Wednesday, December 1st, 2010

Thank you Jo for being part of our journey, it is an absolute privilege to be stocked in your beautiful store ~ Spoilt@Subi. You create so much love & happiness around you, and the wonderful feeling you get when you enter your store is a true testament of your talent, care & passion.

We love your enthusiasm towards ALEX&ANT and we are very excited about dressing your beautiful customers & your two divine little angels – Indiana & Lottie.

So here is Jo’s story – find out what inspires this successful & passionate gal!

A&A: Which five words best describe you?

Jo: Talkative, friendly, perfectionist, organised and optimistic.

A&A: How did you come to start your business and what point has it reached this present day?

Jo: It all started over seven years ago when I finished uni and decided that sitting in an office all week was not for me.  I needed something a lot more colourful, interactive and fun.  I’d always wanted to own my own gift shop and decided to take the risk.  Spoilt @ Subi opened its doors over six years ago now and it was one of the best decisions I have ever made.  I love going to work and love the never ending retail therapy!

A&A: What’s the biggest hurdle you’ve overcome along the way?

Jo: Mmmm… by far the biggest hurdle came after Indiana arrived which was balancing work with family.  24 hours in a day just never seemed enough.  Thank goodness for amazing staff!

A&A: Tell us about the area in which you’re located and what’s special about it.

Jo: Subiaco (Western Australia) is a really vibrant suburb.  The shop is located next to the Subiaco train station which is surrounded by a mix of retail, commercial and residential apartments.  It is constantly growing and evolving.  What’s special about it?  Without doubt the amazing customers we have that are our neighbours!

A&A: What inspires you?  Books, Blogs, Websites, People, Movies, Family, etc…

Jo: Definitely my husband Reid and my two beautiful girls, Indiana & Lottie!  Every day is full of laughs and smiles thanks to them.

Websites & blogs are definitely a weakness of mine.  I could quite possibly spend days looking at endless sites full of architecture, photography, furniture, clothing, and new products.  It’s so fascinating the products people create.  The ideas people come up with keep me continuously inspired and amazed.

A&A: What dream(s) do you still want to fulfill, personal and/or professional?

Jo: Travel!  I can’t wait to take Indi and Lottie travelling!  By far one of the most memorable holidays I had growing up was visiting Disneyland.  I just thought that place was the bees knees and didn’t want that holiday to end.  I am definitely taking them there even if Mickey Mouse isn’t “in fashion”.

There are a few other ideas I have that I would love to achieve professionally, but sorry, it’s ‘secret squirrel’ business.

A&A: Tell us your favourite Alex&Ant item from your store and what response you’ve had to the label.

Jo: I LOVE the Alex & Ant girls singlets!  I just adore the white singlet with the big pink crochet flower and pom poms.  Oversized flowers, pom poms and lace trim are all a weakness of mine!

Alex & Ant is always a hit with customers.  Before the season even starts we have customers asking when new stock is arriving.  But seriously what isn’t there to like about the gorgeous label?!  I am totally addicted.

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Wednesday, October 6th, 2010

Welcome into the world (long-awaited, I know) of another special ALEX&ANT stockist, Charbella in Cronulla NSW.  This time it was a VERY exciting journey to visit this stunning store and into an area of Sydney with which I’m unfamiliar, but Donna made me feel like an old friend.  Olive was as good as gold and we had a gorgeous time in the store, surrounded by so much more than beautiful children’s clothes.  Charbella is styled beautifully and you can really appreciate the wonderful artistic flair and clear vision that drives these siblings.  There is a wonderful feeling in the air of Charbella Bubs, and you can see that all the loyal customers feel it too. We were so happy we spent most of the day there, it was a long day for Olive, but it was certainly well worth it for the inspiration I took away.

A&A: Which five words best describe you?

CB: Truly unique, everchanging style and beauty

A&A: How did you come to start your business and what point has it reached this present day?

CB: My sister and I have always had unique style.  We both wanted to pour our creative energy into something that we both could connect with.  Our children were born, Charlie and Bella and then came Charbella Bubs.

A&A: What’s the biggest hurdle you’ve overcome along the way?

CB: Toning down our creativity and not wanting to do that.  Having to please the masses.

A&A: What has kept you going and continues to inspire you?

CB: That we feel more people have dared to step outside the square. That “The Shire” is opening up to change.  Geographically it’s a beautiful small coastal town on the outskirts of Sydney.  It’s next to the oldest national Park in Australia and has access to the ocean as well as Port Hacking.  There are alot of birds around as well as great surf spots.  I grew up in old Bondi.  I watched Bondi grow and believe that this area will with time.

A&A: What dream(s) do you still want to fulfill?

CB: I would love to live in Bali with my son for a few years.  I would love a coastal cottage with an outdoor shower and a vege patch,  I also would like to swim in the ocean with my son  for the rest of my life… Those are my dreams.

A&A: Tell us about your favourite Alex&Ant stock item from your store and what response you’ve had to the new collection.

CB: I love the blue peace dove body suit.  I like the fact that it is blue and works for all.  Customers love the range.  They keep buying the pieces because they are unique and a great price.  The little polka dot shoes are cute too.  They love these.

Our bottles feature prominently, but if you look closely you’ll see our hats & shirred Anglaise onesie/playsuit folded, a couple of Surf VW bodysuits in the window…oh, and Olive rummaging through the styles!  Unfortunately most of the ALEX&ANT pieces were yet to be unpacked at the time, so we’ll look forward to seeing them on our next visit.  Of course, if any of our readers visit now (at the time of this post), you’ll see the whole Collection (baby – 6yrs).  Please make sure you mention our blog so I know someone out there is reading it!?  Love Fleur x

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Monday, August 2nd, 2010

On Friday, Olive and I took a little trip to Summer Hill to visit one of our delightful Sydney stockists, ‘My Messy Room’.  What a gorgeous suburb and my thanks to Stav & Bec @ MMR for making us feel so welcome after our long drive (we did stop off at Belle Fleur chocolates to keep up our blood-sugar. You’ve GOT to try their new ‘Apple Strudel’ available only at their Rozelle & Petersham stores). We adored My Messy Room as is, but we know the store will look even lovelier when a huge delivery of Spring/Summer arrives ~ particularly when Stav merchandises our Alex&Ant collection with her trademark flair.  Any day now!

A&A: Which five words best describe you?

MMR: Optimistic, dedicated, family orientated, inspired and hardworking.

A&A: How did you come to start your business and what point has it reached today?

MMR: I had been a Buyer for a women’s chain store and whilst on maternity leave I started to think about doing my own thing so that I could have a better balance with family and work.  I had loved my job but it was highly competitive, lots of travel, late nights and deadlines.  I enjoy working and knew I needed to do something, but wanted it to be on my terms.  I hadn’t ever thought about childrenswear until Hudson arrived and that world suddenly opened up to me!  I then realised that there was an opportunity to open a store near where I lived, featuring products that I loved and couldn’t get in the area, to utilise my buying and retail skills, be my own boss and work just as hard but for my own gains.

Within the first year of opening I became pregnant with Harvey (which was a surprise) so my plans for My Messy Room stalled a little whilst I became a mum for the 2nd time, adjusted to having two little babies in the the house as well as running the store, online business and being a wife!

Now that both boys are that little bit older (nearly 2 and 4), I feel very inspired and determined to grow my business again and have lost of plans for the summer!

A&A: What’s the biggest hurdle you’ve overcome along the way?

MMR: You hear it often, but its time and not having enough of it!  It’s learning to prioritise and get systems in place to run your business as efficiently as possible in the time you have.  I found last year very challenging to say the least and I wasted so much time chasing my tail!  This year I am slowly making the changes to ensure the business side runs more smoothly so that it allows me to source different products and spend time with my customers.  These are the reasons why I opened the store.

A&A: What kept you going and continues to inspire you?

MMR: There is no doubt that it’s my family and the talented people around me that continually excite me about products, crafts, designs, textiles!

A&A: What dreams do you still want to fulfil?

MMR: Gosh, that’s a hard one and I have  a few!  Ultimately though it would be to have a better balance between my family, my own business and my husband’s business.  To travel with my kids every year and give them opportunities to explore and grow….

A&A: Tell us about your favourite Alex&Ant stock item from your store.

MMR: My favourite Alex&Ant items are the water bottles.  They are supercute, timeless, practical, inexpensive and best of all encourage healthy living!

If you can spot the Alex&Ant bottle design @ My Messy Room in the pics below, join us on facebook and tell us! Be the first to send us a facebook message quoting the name of this design and you will win it :)

Love Fleur X

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Wednesday, June 30th, 2010

Welcome to the second ‘Now Showing At’ blog, where we put one of our valued Alex&Ant stockists up in lights!  This month we chat with Emma from webstore TEN LITTLE INDIANS.


A&A: Which five words best describe you?

TLI: Hardworking, persistent, mildly obsessive, practical & sleep deprived!

A&A: How did you come to start your business, in what year and where can we find it?

TLI: Tina and I met when we were both expecting our first child.  We both had a love for children’s clothing and were living in an area where we didn’t readily have access to the products we were looking for.  We were sure there were plenty of people out there in the same position hence Ten Little Indians was born.  That was over 3 years ago.  Our business has obviously grown immensely.  We stock over 70 brands, shipping hundreds of parcels each week throughout Australia & internationally.

A&A: What’s the biggest hurdle you’ve overcome along the way?

TLI: Time is always the biggest hurdle – not enough of it! Sometimes people will say that it must be great having an online business that you can do from home not understanding that running our business is truly full-time.  Having a family and working is always a juggle.  We’ve been approached so many times by stay at home mums saying they want to do what we do.  Our advice is always that it is not as easy as it looks.  We try to be brutally honest so that they know what they are getting into.

A&A:What has kept you going and continues to inspire you?

TLI: Our children of course!  How can you not keep going with a family relying on you?

A&A: Please tell us about your favourite Alex&Ant stock item from your store.

TLI: My favourite Alex&Ant item is definitely the denim bird skirt, my youngest Hattie just loves this skirt because my eldest daughter Martha has one too!  It looks fabulous teamed with her Alex&Ant Glamour Puss long sleeve tee.

A&A: And finally, what dreams do you still want to fulfill?

There are oh so many….it’s only by reaching for the stars that we can inherit the universe!

A&A: Thank you for this insight into your busy life and successful business,  and also for this gorgeous photo of Hattie in her Alex&Ant ensemble. You too (our blog readership) can outfit your child with 20% off during the month of July.  That’s 20% off all Alex&Ant purchases through Emma & Tina @ Ten Little Indians.   Just enter “AA” in the coupon section of the checkout for the discount to apply during July only.

And whilst you’re shopping you can read Emma’s blog, Even The Smallest Things Matter, written about Alex&Ant!

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Tuesday, June 1st, 2010

Welcome to our 1st “(Alex&Ant) Now Showing At…” post. I chose this title to put the names of our wonderful stockists ‘up in lights’!  They deserve it for all of the fantastic support they afford us.  Today we’re chatting with Mary from webstore MY BABY ROCKS and here’s what she has to offer us about life as a mother and store owner:

I have 2 kids, Joshua who is 5 and Chloe is 2, who keep me busy!  They are a huge part of My Baby Rocks, modeling clothes for me and testing out all of the lovely clothing, hair accessories & shoes.  My Baby Rocks is very much a family affair.  My lovely husband runs the website and has spent many many hours designing and putting it all together.  I have been running My Baby Rocks for 18 months now and love keeping up with all the latest trends and fashion.  It is wonderful to turn a hobby which I am passionate about into a business, whilst still being able to spend time at home with my family and of course, the kids look fabulous!

A&A: Which five words best describe you?

MBR: A Fun-loving perfectionist, very busy, even more tired but extremely happy!

A&A: How did you come to start your business, in what year and where can we find it?

MBR: My Baby Rocks began back in 2008 after the birth of my gorgeous daughter Chloe, unlike with my son there was a never ending supply of adorable outfits and accessories for girls…only trouble was I could not think of anything worse than shopping with an unwilling 3 year old boy and a tiny baby with severe colic!  Along with the colic came endless washing, soaking and scrubbing resulting in many out of shape, faded clothes complete with my worst enemy – lint!  So came about my mission to find quality clothing that looked new wash after wash.  Shopping online made life so much easier, but I just couldn’t find the bright, loud and quirky clothing I was looking for.  This is when the idea behind My Baby Rocks began, located in Madeley, Perth and we haven’t looked back since…

A&A: What’s the biggest hurdle you’ve overcome along the way?

MBR: Definitely, not having enough time – no more lazy Sundays or movies.  Being an online store means plenty of phone calls and emails in the evenings/weekends and working from home…well it really never ends!  In order to keep my sanity, I have learnt to organise my time better and allocate hours to both work and home as well as trying to keep working into the early hours of the morning to a minimum.  And I’ve had to accept that there’s always tomorrow!

A&A:What has kept you going and continues to inspire you?

MBR: The support of my wonderful husband who is always willing to lend a hand and my mum, who without this would not have been possible.  My kids continue to inspire me day after day and I hope to one day have a business that they can play a role in, or at the very least some very well dressed grandchildren.

A&A: And finally, please tell us about your favourite Alex&Ant stock item from your store.

MBR: My favourite Alex and Ant item at the moment would have to be the raspberry cord elephant pinnie, Chloe just loves this dress and we get so many comments when she is wearing it.  The fabric is light and looks fabulous teamed up with a long sleeve tee, tights and maryjanes.  I am eagerly awaiting the next season of Alex & Ant, I can’t give away any secrets, but it is absolutely divine!

A&A: Just LOVE that pic of Chloe showing some toddler attitude!

Thank you so much, Mary, for your wonderful and honest insight into your life and business.  To thank our blog readership, that’s YOU, Mary will be popping a free Alex&Ant wrap in with any Alex&Ant purchase from MY BABY ROCKS. Or wraps are not only perfect for swaddling, they’re great as a pram cover, tummy-time rug or a for a general snuggle!  Just enter “BLOG” at the MY BABY ROCKS checkout before June 30.

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